Thoughts on concept development, creative AI, and building better creative workflows.
The anxiety about AI replacing creative work misses the point. The real transformation isn't in generation — it's in organization. And that changes everything about how concepts get built.
Read moreSoftware engineers talk about technical debt. Creators should talk about concept debt — the accumulation of undefined details, contradictions, and deferred decisions that make projects harder to finish.
Read moreScattered documents kill creative projects. Here's why every concept — from a TV series to a game world — needs one place where the facts live.
Read moreWriting tools help you produce prose. Concept tools help you build the world that prose comes from. They're not the same thing — and confusing them costs creators time and quality.
Read moreThe best DMs and the best engineers face the same problem: maintaining a complex, evolving system without letting inconsistencies creep in. Here's what the crossover looks like.
Read moreThe best creative worlds feel deep because they are deep. But most of that depth is invisible to the audience. Understanding the iceberg principle changes how you approach concept development.
Read morePitch decks, series bibles, and design documents shouldn't be written from scratch. They should be compiled from a structured concept — like code is compiled into an application.
Read moreCursor transformed coding by giving developers an AI that understands their entire codebase. Creative concept development needs the same revolution — an AI that reads your world, not just your prompt.
Read more